Bill Doskoch: Media, BPS*, Film, Minutiae

Curated knowledge, trenchant insights & witty bon mots

Why so shy, NYT?

An excerpt from the article I mention below. This one refers to the NYT's decision to start charging to read its columnists:

While newspaper Web sites are attracting an increasing number of online ads, those ads are cheap and bring in only a fraction of the revenue that print ads do. And while some newspapers now have more readers on their Web sites than they have in print, most are reluctant to charge for their content online, depriving themselves of revenue from their most popular product. The New York Times recently started charging $50 a year for nonsubscribers to read its columnists online, but it has declined to discuss the early results. (emphasis mine – BD)

Tue, October 11 2005 » Main Page, Media