Adrian Chen of Gawker has written a remarkable story about a 49-year-old family man who is responsible for some of the worst content on Reddit, the sprawling online community called the Internet’s front page.
Last Wednesday afternoon I called Michael Brutsch. He was at the office of the Texas financial services company where he works as a programmer and he was having a bad day. I had just told him, on Gchat, that I had uncovered his identity as the notorious internet troll Violentacrez (pronounced Violent-Acres).
“It’s amazing how much you can sweat in a 60 degree office,” he said with a nervous laugh.
Judging from his internet footprint, Brutsch, 49, has a lot to sweat over. If you are capable of being offended, Brutsch has almost certainly done something that would offend you, then did his best to rub your face in it. His speciality is distributing images of scantily-clad underage girls, but as Violentacrez he also issued an unending fountain of racism, porn, gore, misogyny, incest, and exotic abominations yet unnamed, all on the sprawling online community Reddit. At the time I called Brutsch, his latest project was moderating a new section of Reddit where users posted covert photos they had taken of women in public, usually close-ups of their asses or breasts, for a voyeuristic sexual thrill. It was called “Creepshots.” Now Brutsch was the one feeling exposed and it didn’t suit him very well.
But Michael Brutsch is more than a monster. Online, Violentacrez has been one of Reddit’s most reviled characters but also one of its most beloved users. The self-described “creepy uncle of Reddit” has played a little-known but crucial role in Reddit’s development into the online juggernaut it is today. In real life, Brutsch is a military father and cat-lover. He lives with his wife in the Dallas suburb of Arlington, Texas. There are many sides to Violentacrez, and now that I had Michael Brutsch on the phone I hoped to find out where the troll ended and the real person began.
If you don’t know much about Reddit, read this Poynter Institute primer on Reddit for journalists.
Here are a few other stories:
- Gigaom, Sept. 15 – Why journalists love Reddit for its brains, not just its beauty
- Gigaom, July 17 – Twitter, Reddit and the newsroom of the future
- Salon, July 24 – Hold the Reddit hype
Adrian Chen reported by Twitter on Oct. 15 that Brutsch had been fired from his job.