Bill Doskoch: Media, BPS*, Film, Minutiae

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Confessions of a Facebook fake-news scribe

Paul Horner has been deceiving people, sometimes effectively, for years. But he had a particularly good run during the 2016 U.S. presidential campaign.

Here are some excerpts of an interview he conducted with the Washington Post’s Caitlin Dewey (“Facebook fake-news writer: ‘I think Donald Trump is in the White House because of me’“):

You’ve been writing fake news for a while now — you’re kind of like the OG Facebook news hoaxer. Well, I’d call it hoaxing or fake news. You’d call it parody or satire. How is that scene different now than it was three or five years ago? Why did something like your story about Obama invalidating the election results (almost 250,000 Facebook shares, as of this writing) go so viral?

Honestly, people are definitely dumber. They just keep passing stuff around. Nobody fact-checks anything anymore — I mean, that’s how Trump got elected. He just said whatever he wanted, and people believed everything, and when the things he said turned out not to be true, people didn’t care because they’d already accepted it. It’s real scary. I’ve never seen anything like it.

You mentioned Trump, and you’ve probably heard the argument, or the concern, that fake news somehow helped him get elected. What do you make of that?

My sites were picked up by Trump supporters all the time. I think Trump is in the White House because of me. His followers don’t fact-check anything — they’ll post everything, believe anything. His campaign manager posted my story about a protester getting paid $3,500 as fact. Like, I made that up. I posted a fake ad on Craigslist.

Why? I mean — why would you even write that?

Just ’cause his supporters were under the belief that people were getting paid to protest at their rallies, and that’s just insane. I’ve gone to Trump protests — trust me, no one needs to get paid to protest Trump. I just wanted to make fun of that insane belief, but it took off. They actually believed it.

Thu, November 17 2016 » Main Page, Media