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Rogers’ magazine, digital divisions downsize by one-third

Rogers Media is citing continuing pressures on its print products and shrinking ad revenues as reasons for its deep cuts announced Thursday.

From the Globe and Mail (“Rogers lays off one-third of its digital and publishing employees“):

The division of Rogers Communications Inc. that publishes titles such as Maclean’s, Chatelaine, Today’s Parent and Hello! Canada, told its staff on Thursday that 75 full-time employees have been laid off.

“The publishing industry continues to face challenges, as print declines outpace digital growth,” Andrea Goldstein, senior director of communications for Rogers Media, said in a statement.

“We have reorganized our digital content and publishing structure to reflect the headwinds the industry is facing and make the business sustainable.”

Ms. Goldstein said that while readership for its magazines has been stable in recent years, that has not been enough to offset steep losses to print-advertising revenues.

As the industry adapts to the shift from print to online publishing in Canada, it has struggled to generate enough digital advertising revenue to sustain many publications. Citing data from News Media Canada, Rogers said Facebook and Google together claimed nearly three-quarters of the $5.5-billion digital advertising market in Canada in 2016.

Still, Rogers said no titles will be discontinued in its latest cuts. “Today’s changes do not impact the quality of the content or the frequency of our print issues,” Ms. Goldstein said.

Senior staff members are among those leaving Rogers, including Steve Maich, the senior vice-president of publishing.

Thu, June 14 2018 » * Big Picture Stuff, Main Page, Media

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