Bill Doskoch: Media, BPS*, Film, Minutiae

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Gap between those who worry about Fake News and those who have seen it

The Reuters Digital News Report for 2018  finds that there’s a big gap between those who who worry about Fake News and those who have actually seen examples of it.

From the Nieman Report (“There’s a big difference between the number of people who worry about fake news and who say they’ve actually seen it“):

“The biggest single gap between perception and what people actually see.” The Reuters Digital News Report for 2018 — which we wrote up here — includes big sections on fake news and misinformation.

People worry about fake news, but have trouble thinking of times they’ve actually seen it.

In focus groups (UK, US, Brazil, Germany this year) we find that ordinary people spontaneously raise the issue of ‘fake news’ in a way they didn’t a year ago. This is not surprising given extensive use by some politicians to describe media they don’t like — and widespread coverage by the media. But we find audience perceptions of these issues are very different from those of politicians and media insiders.

Yes, people worry about fabricated or ‘made up’ news (58 percent), but they struggle to find examples of when they’ve actually seen this (26 percent). Of all our categories this is the biggest single gap between perception and what people actually see.

Sat, June 16 2018 » Main Page, Media